Posts tagged klout

Not impressed by “new” Klout

Not impressed by “new” Klout

What Is Klout's Klout Score?

Clever post. Klout’s Klout score is 89, btw. I expected better. Very disappointing.

Klout scores feed a social media sickness

Great post. These parts stuck with me:

A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced:

“I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!”

He made no mention that I have written two books, teach at a university, have 30 years of international marketing experience or that I have two masters degrees.

Want to REALLY increase your social influence? Here’s how.

Surround yourself with people who care about you.

Do good work.

Be kind and helpful.

Just do those three things and the influence — the influence that matters — will take care of itself. OK?

Indeed. Read the full post.

"Hi Lan" Klout email mystery solved

Klout continues to mystify, sending email newsletter announcing a new “Klout Perk”, addressing it to EVERYONE with: “Hi Lan,”



So, of course, I tweeted something about it. And I quickly received a response to the mystery:

I’m very impressed with how Klout is dealing with this mistake — especially Lan Nguyen. She is going to have a busy day today on Twitter:

Not impressed with the new “perk” much, but this situation made things more interesting. (See more of my Klout “research” here.)

"Sorry, klout is not an acceptable word"

"Sorry, klout is not an acceptable word"

But this re-setting of the scoring dial and the fall out, really underscores the fundamental flaw in any attempt to measure “influence” so dependent on subjective context (a problem I noted back in May.) In fact, now I am beginning to wonder if ANY externally driven Influence scoring methodology is useful given the complexity in determining who has influence and in what areas, (more than once I was amused at how Klout thought I was expert on “Russia” or “Warfare” – maybe because my blog is called “Trenchwars”). So I also can’t help but question whether Klout would do well to not to recalibrate their “Influence” scoring model (which then disqualifies it as a “standard” by any measure) but to recalibrate exactly what they are REALLY measuring. Stripping away techno-buzz, isn’t it more accurate to say that Klout is really measuring a person’s content distribution capabilities – not their influence at all?

Hey, Klout, What Are You Really Measuring? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

A great point. And why I wish Klout told you more about amplification and distribution of content, which is something that’s easily measurable and standardized.

(via ourmaninchicago)

That last sentence is interesting:

Stripping away techno-buzz, isn’t it more accurate to say that Klout is really measuring a person’s content distribution capabilities – not their influence at all?

futurejournalismproject:

 
AP Exclusive: CIA following Twitter, Facebook

 
McLEAN, Va. (AP) — In an anonymous industrial park in Virginia, in an unassuming brick building, the CIA is following tweets — up to 5 million a day.
At the agency’s Open Source Center, a team known affectionately as the “vengeful librarians” also pores over Facebook, newspapers, TV news channels, local radio stations, Internet chat rooms — anything overseas that anyone can access and contribute to openly.
From Arabic to Mandarin Chinese, from an angry tweet to a thoughtful blog, the analysts gather the information, often in native tongue. They cross-reference it with the local newspaper or a clandestinely intercepted phone conversation. From there, they build a picture sought by the highest levels at the White House, giving a real-time peek, for example, at the mood of a region after the Navy SEAL raid that killed Osama bin Laden or perhaps a prediction of which Mideast nation seems ripe for revolt.
Yes, they saw the uprising in Egypt coming; they just didn’t know exactly when revolution might hit, said the center’s director, Doug Naquin.
The center already had “predicted that social media in places like Egypt could be a game-changer and a threat to the regime,” he said in a recent interview with The Associated Press at the center. CIA officials said it was the first such visit by a reporter the agency has ever granted.

 
read the rest of the article at Yahoo! News

This is not surprising. What I want to know is, does the CIA rank people like Klout does?
What’s my “CIA-Of-Interest” Score? And a LOWER number would be better. The article suggests they are only monitoring sentiment, but you have to figure they’re tracking specific people, too. And unlike Klout, the CIA is connecting the dots using wiretaps. Thanks goodness, right?

futurejournalismproject:

AP Exclusive: CIA following Twitter, Facebook

McLEAN, Va. (AP) — In an anonymous industrial park in Virginia, in an unassuming brick building, the CIA is following tweets — up to 5 million a day.

At the agency’s Open Source Center, a team known affectionately as the “vengeful librarians” also pores over Facebook, newspapers, TV news channels, local radio stations, Internet chat rooms — anything overseas that anyone can access and contribute to openly.

From Arabic to Mandarin Chinese, from an angry tweet to a thoughtful blog, the analysts gather the information, often in native tongue. They cross-reference it with the local newspaper or a clandestinely intercepted phone conversation. From there, they build a picture sought by the highest levels at the White House, giving a real-time peek, for example, at the mood of a region after the Navy SEAL raid that killed Osama bin Laden or perhaps a prediction of which Mideast nation seems ripe for revolt.

Yes, they saw the uprising in Egypt coming; they just didn’t know exactly when revolution might hit, said the center’s director, Doug Naquin.

The center already had “predicted that social media in places like Egypt could be a game-changer and a threat to the regime,” he said in a recent interview with The Associated Press at the center. CIA officials said it was the first such visit by a reporter the agency has ever granted.

read the rest of the article at Yahoo! News

This is not surprising. What I want to know is, does the CIA rank people like Klout does?

What’s my “CIA-Of-Interest” Score? And a LOWER number would be better. The article suggests they are only monitoring sentiment, but you have to figure they’re tracking specific people, too. And unlike Klout, the CIA is connecting the dots using wiretaps. Thanks goodness, right?

Great illustration.
From a very good post: I Would Rather Have Bacon Than Klout by Thomas Baekdal.

Great illustration.

From a very good post: I Would Rather Have Bacon Than Klout by Thomas Baekdal.

A majority of users will see their Scores stay the same or go up but some users will see a drop. In fact, some of our Scores here at the Klout HQ will drop — our goal is accuracy above all else. We believe our users will be pleased with the improvements we’ve made. Below is a distribution of the Score changes. You’ll note large decreases in Score are rare.

A More Accurate, Transparent Klout Score « Measuring Online Influence: The Official Klout Blog

Check the comments on the post — people are not happy with the new Klout algorithms as they watch their scores drop. So bizarre.

Does  K affect your Klout score?
Answer: NOPE. It’s related to your TOPIC score. Good post on the subject — I’ve wondered the same thing.

Does K affect your Klout score?

Answer: NOPE. It’s related to your TOPIC score. Good post on the subject — I’ve wondered the same thing.

Hilarious! I love the internet. Klout Topics: Maple Syrup and Pancakes
Here’s the backstory tweets for @zefrank’s tweet. Also, if you don’t follow @zefrank, you should.

Hilarious! I love the internet. Klout Topics: Maple Syrup and Pancakes

Here’s the backstory tweets for @zefrank’s tweet. Also, if you don’t follow @zefrank, you should.

Either Klout.com's notifications system is fubar, or Judy Grundstrom is trying to goose my Klout score! 97 total notifications from Judy. Boom!