Magazine Editors Are 100% Sure Tumblrs Are Driving Subscriptions, But They Can't Prove It

ryanbrown:

chrismohney:

creepingjesus:

Have any of you subscribed to a magazine because they have a Tumblr blog?

Hey Noah Davis at Business Insider, I’m a let you finish, but just FYI BlackBook has actually sold magazine subscriptions directly through Tumblr — once through Gilt, and more recently, via our own devices because why should we share our precious moneys. So I’d say we, at least, can actually kind of prove it? Also, far as I know, we’re the only one to actually sell an ad campaign via a Tumblr-based campaign a la Ann Taylor’s Art She Said? Plus our magazine Tumblr predates all the ones mentioned in your article, but that’s cool, I know Vogue needs some more attention and stuff.

The Cheat Sheet was sponsored by Ann Taylor at launch, and over the course of the campaign did some novel “in dashboard” advertising. Just saying.

Very very interesting. Especially the Cheat Sheet’s experimentation with “in-dashboard” advertising.